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QUICK QUOTES:
"Not everybody wants to be sipping on 10-pound bottles of small batch yuzu-infused kombucha brewed on the forest moon of Endor by the fingers of celestial nuns."
"You don't have to impress anybody with what's in your glass, and you don't have to justify your choice to drink low and no to anyone, and that includes other mindful drinkers."
"Choosing a well-known alcohol-free beer brand doesn't make you less of a mindful drinker."
In this candid solo episode, I tackle the gatekeeping creeping into the low/no space, particularly around big alcohol brands releasing alcohol-free options. After receiving pushback for sharing Heineken's expansion news, I'm setting the record straight: there's no "right way" to be a mindful drinker. Whether you prefer mainstream alcohol-free beers or artisanal botanical concoctions, what matters is making intentional choices that serve you. Mainstream brands offer accessibility, affordability and familiarity that many people need. While I'll always champion independent brands too, this episode is my passionate reminder that everyone deserves a seat at the mindful drinking table—no justification required.
0:00 How Heineken 0.0 started it
2:11 I don't care what you drink
2:57 Big Alcohol AND Independent Brands
4:11 Not all good / Not all bad
6:24 Finding What Works For You: Supermarket sweep
7:25 It's not a competition
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