Mark Wong - Impossibrew
#96 Impossibrew’s Social Blend: AF Beer for the "One or Two Pint" Feeling
Play Time:
51 Minutes
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QUICK QUOTES:
"88% of our consumers, after having our beers, have reported that they've drunk less alcohol as a result."
"There's look, taste and feel, and most drinks in the first generation have tackled the look aspect. Second generation have tackled the taste aspect and now, as the third generation, we want to also tackle the feel aspect as well."
"Most of the beers that we had at the beginning just pretty much weren't drinkable, and over time we had more and more palatable beers."
Mark Wong joins me to share the journey behind Impossibrew, the functional beer brand that went from Dragon's Den rejection to securing six and then seven-figure crowdfunding.
I nosy my way into their proprietary "social blend" of plant-based ingredients designed to replicate that one-or-two-pint feeling without the alcohol, how they've iterated their recipes based on customer feedback, and why Mark believes that despite his immense success, there’s still a lot of work to be done.
0:00 Mark's Impossibrew Journey
7:18 Failure is not a reason to stop
11:49 The beers
19:08 What's in the Impossibrew 'Social Blend'
26:40 Crowdfunding success
29:19 The future of functional AF beer
37:31 Low & no in Japan
41:49 What's next for Impossibrew?
45:35 The BBQ-Q
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