Hamilton Lowe - Smiling Wolf

#45 - 5 brand new functional spirits from Smiling Wolf

Play Time:

49 Minutes

All 5 bottles in the Smiling Wolf range on a black background with wolf-shapped shaddows

Listen/Watch on all major platforms (and most of the little ones too)

Apple

Spotify

YouTube

Quick quotes:

“I didn't like that feeling when you're tired, and someone would say, “Come out.” And you wouldn't go out, not because you didn't want to see them, but because, “Oh gosh, I might have to drink”, and I just didn't have that option out there.”

The conversation:

Smiling Wolf is the brand new range of five functional spirits from founder Hamilton Lowe. In this episode, he shares the origin story inspired by the bartender’s best friend, Barroca! Why he decided to launch with a massive five different drinks and, of course, how his functional spirits work and what they can do for moderating drinkers.

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WE CHAT ABOUT
0:00 Coming up
1:40 Launch challenges
4:47 Hamilton's story
12:54 The moments that make us
14:10 Understanding functional drinks: are they drugs?
18:19 The ingredients that make SW functional
22:06 How it works
23:02 Finding the formula
27:21 Does it taste weird
30:40 Flavour profiles: rum, gin, aperitivo, agave, vodka
37:48 Launching with 5 drinks
41:43 Bars serving Smiling Wolf
44:33 BBQ-Q

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TRY SMILING WOLF* // SMILINGWOLF.COM // @SMILINGWOLFDRINKS