Paul Beavis - Wild Idol
#48 - Wild Idol: Naturally alcohol-free, premium, sparkling wine
Play Time:
59 Minutes
Listen/Watch on all major platforms (and most of the little ones too)
QUICK QUOTES:
“You cannot buy premiumisation, in my view.”
“Out of the 95 sommeliers I think we tasted in the first six months, 85/86 are still working with us today.”
Wild Idol is a premium alcohol-free sparkling wine found in prestigious locations such as Selfridges, Harrods, and numerous fine-dining restaurants.
In this episode, CEO Paul Beavis discusses in detail the process of producing a drink intended to be the best in the world, how premiumisation has and will continue to impact the category, and why Wild Idol has opted to be naturally alcohol-free at every step.
Paul's story
Being the best in the world
Naturally alcohol-free
Production volatility
Changing behaviours
Demanding quality
Premiumisation in low & no
Moving forward with caution
Wild Idol flavour profile
The BBQ-Q
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Mindset Shift - pt2
Ben Branson - Seedlip, Seasn, Sylva & Shandy
