Lou Pollitt - Lucky Saint
#90. How Lucky Saint Is Brewing Beer You Can Believe In (Even at Lunchtime)
Play Time:
48 Minutes
Listen/Watch on all major platforms (and most of the little ones too)
QUICK QUOTES:
"We've managed to demonstrate that nine in ten of the pints that you serve of Lucky Saint will be incremental to your existing draft lager offering. So it's not stealing share."
"Three years ago, we were kind of stuck in the corner. People were coming to get a pint and giving it to their friends as a bit of a joke, and now we have so many people actively coming up to us to say, okay, I've had enough, I really want a Lucky Saint."
This week, I’m joined by Lou Pollitt from Lucky Saint. You’ve almost certainly seen their bottles around as they’re the UK’s best-known alcohol-free beer brand, and for good reason.
We talk about how the brand’s evolved since launching back in 2018, why they stuck so firmly to perfecting just one lager for so long, and how brewing to the German Rheinheitsgebot purity law plays into that commitment to quality.
Lou also shares some insight into their newest release —a Lemon Lager, and their less new IPA, plus we chat about the growing presence of alcohol-free options in workplaces, what it really means to build a community around a brand, and how Lucky Saint’s pub and running club are helping do just that.
And if you love a stat as much as Lou & I do: Lucky Saint is available on draught in over 1,000 pubs in the UK!
WE CHAT ABOUT
0:00 Lou's story
4:23 The Lucky Saint's story
5:37 A dedicated approach
9:40 Traditionally unfiltered lager
11:40 Hazy IPA
14:45 New Lemon Lager
20:05 Lunchtime meal-deal beers
25:13 Lucky Saint on flights
26:45 Is Lucky Saint for sober drinkers?
29:33 The joy of draught
36:11 The Lucky Saint Pub
38:43 Lucky Saint & sports
42:00 The Lucky Saint Nun
44:53 The BBQ-Q
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Stop asking me if I still drink alcohol!
Zero Proof Nation - Laura Silverman
