If you’ve landed here looking for the latest Low No Drinker blog post, don’t panic — you’re in the right place, just not the current place.

It seems everyone's jumping on the low-no bandwagon these days, as England Cricket Captain Ben Stokes OBE becomes the latest high-profile figure to put his money where his mouth is. The sporting icon has just taken a stake in Spencer Matthews' alcohol-free spirits brand, CleanCo*, as part of a wider $5 million fundraise announced this Sunday.

Not all alcohol-free drinks taste good - and that's okay! Just like not all wines are winners and not all beers are brilliant, the same goes for alcohol-free options. Some drinks are made with care and quality ingredients, while others feel like somebody just mixed fruit juice and sugar with a shiny label. The low, no and light alcohol market is growing immensely, but quality varies widely. Here are 4 reasons why some alcohol-free drinks fall flat...

For me, giving up alcohol has been like ditching a toxic partner who has shaped my past. Undoing its damage has been my focus, and I don't know whether it's nearing my mid-40s or that I've removed alcohol from my life (or both), but I've learned that the most important relationship I have is the one I have with myself. There's no escaping it...

"While Gen Z is lauded as the sober curious generation, they're not alone. 56% of UK adults in 2024 are actively cutting back on alcohol, up 50% from 2023. For Gen X and older millennials, it's about health, longevity and energy. We have the financial power to support this category, spending on premium alcohol-free alternatives that give us the experiences we've come to love."

Personally, I don't care what you drink. I don't care if you choose alcohol-free beers, wines, spirits, or ciders if you prefer 0% or 0.5%, if you like mid-strength drinks, or if you're completely teetotal. It's not relevant to me, and it shouldn't be relevant to anybody else, how you choose to drink.

He's particularly critical of products that lead with alcoholic terms like 'gin' or 'whiskey' in their marketing: "I find it really misleading, and I find it dangerous from an expectation-setting perspective."

The Mid-Strength Collective is "a powerhouse of leading mid-strength alcohol brands in the UK, united by a shared mission: to empower consumers with more choice in how they drink."