He's particularly critical of products that lead with alcoholic terms like 'gin' or 'whiskey' in their marketing: "I find it really misleading, and I find it dangerous from an expectation-setting perspective."

The Mid-Strength Collective is "a powerhouse of leading mid-strength alcohol brands in the UK, united by a shared mission: to empower consumers with more choice in how they drink."

Heineken 0.0 has officially become the most widely available non-alcoholic draught beer in the UK, with taps now installed in 1,000 pubs nationwide.

The campaign features an animated can of Best Day Hazy IPA heading over to a ‘special someone’s’ house for an...

This remarkable achievement marks the first time that a non-alcoholic (NA) wine has competed against regular wines and won Best of Show.

Your kitchen is already full of foods and drinks that contain just as much, if not more, alcohol than those poor, sad, rejected 0.5% beers.

The hard truth is that many NoLo beverages compensate for the absence of alcohol with higher sugar levels, counteracting many of the health

That's on top of the Amazon issues with ingredients the selling giant wasn't quite so comfortable allowing them to list.