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Swimming Against the Tide (In a Sea of Alcohol)
For me, giving up alcohol has been like ditching a toxic partner who has shaped my past. Undoing its damage has been my focus, and I don't know whether it's nearing my mid-40s or that I've removed alcohol from my life (or both), but I've learned that the most important relationship I have is the one I have with myself. There's no escaping it...

Aislinn Dunne
May 34 min read


Move Over Gen Z: How Midlife Moderators are Changing the Drinking Game
"While Gen Z is lauded as the sober curious generation, they're not alone. 56% of UK adults in 2024 are actively cutting back on alcohol, up 50% from 2023. For Gen X and older millennials, it's about health, longevity and energy. We have the financial power to support this category, spending on premium alcohol-free alternatives that give us the experiences we've come to love."

Denise Hamilton-Mace
May 25 min read


You Can Drink Your Own Way: Your Low/No Choices Are Valid
Personally, I don't care what you drink. I don't care if you choose alcohol-free beers, wines, spirits, or ciders if you prefer 0% or 0.5%, if you like mid-strength drinks, or if you're completely teetotal. It's not relevant to me, and it shouldn't be relevant to anybody else, how you choose to drink.

Denise Hamilton-Mace
Apr 244 min read


Coasting: Why Going for Two is the New Going for One
The Mid-Strength Collective is "a powerhouse of leading mid-strength alcohol brands in the UK, united by a shared mission: to empower consumers with more choice in how they drink."

Denise Hamilton-Mace
Apr 144 min read


Time to stop the low/no/light wine bashing
Yes, it’s well established that the wine industry is behind the curve when it comes to producing wines with less alcohol, but...

Denise Hamilton-Mace
Feb 153 min read


Aunty Shell's top tips for a fantastic sober Valentine's Day (whether you're dating or flying solo)
If you're coupled up, ditch the traditional wine-and-dine routine. Instead, cook a meal together, have a movie marathon, or try...

Shell Righini
Feb 132 min read


Food & drink trends 2025
The full report offers a fascinating look at what's shaping our entire food and drink landscape.

Denise Hamilton-Mace
Feb 81 min read


Lonely
I received a Facebook notification on my phone, and the preview lines said: Dear Low No Drinker Magazine, I feel really lonely...

Denise Hamilton-Mace
Jan 266 min read


Collaborators to Challengers: Big Drop Vs Alcohol Change UK in ‘Dry January’ Trademark Dispute
One of the UK’s leading alcohol-free brands, Big Drop Brewing Co, has successfully challenged a trademark on the term ‘Dry January’...

Denise Hamilton-Mace
Dec 28, 20243 min read


Q&A: The Low/No-&-Light Drinker Personality Type Quiz
If you haven't taken the Low/No-&-Light Drinker Personality Type Quiz yet, this post should answer every question you have about it…

Denise Hamilton-Mace
Jun 30, 20243 min read


Moderation nation: A quarter of UK adults ‘zebra striping’ on every pub visit
A quarter of UK drinkers are alternating between alcoholic and alcohol-free drinks when they visit pubs and bars, according to a new...

Denise Hamilton-Mace
Jun 11, 20244 min read


What’s your low/no drinking personality type?
Discover your low/no-drinking personality type with the first and only quiz of its kind.

Denise Hamilton-Mace
Apr 27, 20241 min read


How to change alcohol culture within hospitality teams
We use alcohol to celebrate a fantastic shift & console if the shift has been stressful, If people don't want a drink, they can just opt-out

Shell Righini
Feb 18, 20245 min read


Scotland set to raise MUP to 65p. But will it help?
Plans to continue setting a minimum price per unit of alcohol and to increase it by 15p will go before the Scottish Parliament for approval

Denise Hamilton-Mace
Feb 9, 20242 min read


From 0.05% to 0.5%: Is it time to change alcohol-free labelling?
After several years of waiting, the Office for Health Improvement and Disparities (OHID) in the Department of Health and Social Care (DHSC)

Denise Hamilton-Mace
Oct 2, 20234 min read


Silence in the Pub Trade: Do Pub Companies Enable Alcoholism in Their Staff?
After-work drinks, generous customers, access to stock, brewery days, meetings in pubs, beer festivals, wine and spirit product tasting, lin

Kathryn Rolfe
Sep 8, 20239 min read


WSTA Launch New Guides for Labelling Low/No
The Wine & Spirit Trade Association (WSTA) is a body that represents hundreds of wine and spirit producers, exporters, importers,...

Denise Hamilton-Mace
Aug 15, 20233 min read


Low/No is No Longer a Niche Category
Where once low and no was merely a consideration during Dry January in an effort to dilute the ravages associated with excessive festive...

Andrew Mallinson
Aug 9, 20234 min read


ChatGPT wrote this post!
I asked ChatGPT to write a 500 word post about being sober curious.

Denise Hamilton-Mace
May 4, 20234 min read
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