It seems everyone's jumping on the low-no bandwagon these days, as England Cricket Captain Ben Stokes OBE becomes the latest high-profile figure to put his money where his mouth is. The sporting icon has just taken a stake in Spencer Matthews' alcohol-free spirits brand, CleanCo*, as part of a wider $5 million fundraise announced this Sunday.

Not all alcohol-free drinks taste good - and that's okay! Just like not all wines are winners and not all beers are brilliant, the same goes for alcohol-free options. Some drinks are made with care and quality ingredients, while others feel like somebody just mixed fruit juice and sugar with a shiny label. The low, no and light alcohol market is growing immensely, but quality varies widely. Here are 4 reasons why some alcohol-free drinks fall flat...

Personally, I don't care what you drink. I don't care if you choose alcohol-free beers, wines, spirits, or ciders if you prefer 0% or 0.5%, if you like mid-strength drinks, or if you're completely teetotal. It's not relevant to me, and it shouldn't be relevant to anybody else, how you choose to drink.

He's particularly critical of products that lead with alcoholic terms like 'gin' or 'whiskey' in their marketing: "I find it really misleading, and I find it dangerous from an expectation-setting perspective."

Heineken 0.0 has officially become the most widely available non-alcoholic draught beer in the UK, with taps now installed in 1,000 pubs nationwide.

This remarkable achievement marks the first time that a non-alcoholic (NA) wine has competed against regular wines and won Best of Show.

Yes, it’s well established that the wine industry is behind the curve when it comes to producing wines with less alcohol, but...

The pub chain saw their draught alcohol-free beer sales skyrocket by a whopping 238% this January compared to the same time last year, but..

The IWSR's latest trends report reveals some excitingly big numbers for non-alc growth in the USA...

The Eisberg and England Hockey partnership joins a growing selection of sports organisations teaming up with alcohol-free brands, but...

When Rishi Ravalia, UK Country Manager for The Pathfinder*, first got approached about joining another non-alcoholic brand, he was reluctant

These are the two questions that led to the creation of the World Alcohol-Free Awards back in 2022...

Looking back on a year of podcasting, it’s interesting to see which episodes have caught your attention the most over the last 12 months.

One of the UK’s leading alcohol-free brands, Big Drop Brewing Co, has successfully challenged a trademark on the term ‘Dry January’...

The top most recommended drinks of 2024 by the founders and industry experts guesting on the LND Podcast

It's big news for anyone keeping an eye on the no-alcohol drinks market (and two fingers up to those that pooh-pooh it), as the category...

If you're new to drinking low/no-&-light, you might be wondering why the heck these drinks cost so much when there's no alcohol in them?!

Majestic introduces nine new products curated by Club Soda, significantly expanding its low and no-alcohol beverage proposition.

The Gentleman Brewing Company Takes on Big Spirits with #NotAGin Campaign.

At the glamorous Free From Awards party in central London on Fri 21st June, some fabulous new alcohol-free drinks were crowned with golds!