At the end of last month, Lyre's, the #1 trending Non-Alcoholic Spirits brand, announced a brand new partnership with the world's #1 DJ, David Guetta, as part of their mission to change the way the world drinks!
The global partnership, born out of a mutual desire for premium non-alcoholic serves without
compromise marks Guetta's first venture into the non-alcoholic spirit market, which expects to
witness a 6.5% CAGR during the forecast period 2023-20301.
Guetta, named the world's number-one DJ, comments:
"We're about to change the party scene together! Now, everyone can enjoy great-tasting drinks without alcohol, no matter where you are – at a bar, a club, or just chilling at home. It's all about inclusivity and freedom of choice!"
Lyre's crafted spirits were born with mindful consumption at their core. Public awareness of well-being and health, particularly among younger adults, underpins the usage of low/no alcohol drinks, with some 35% of alcohol drinkers concerned about the effect of alcohol on their well-being and health, rising to 53% among 18-34s.
Available in over 40 global markets, Lyre's allows customers to drink their way. Tired of minimal options or unsatisfying drinks, the unique Lyre's range contains the same natural essences, extracts, and distillates that match the aroma, taste, and appearance found within time-tested classics such as Gin and Italian Spritz.
Carl Hartmann, Lyre's Co-Founder, said:
"I'm excited and privileged to announce our partnership with David Guetta. As one of the greatest DJs and Producers of all time, and with over 100M engaged fans worldwide across all social networks, I can think of no one better to help us on our mission to change how the world drinks.
"With David's following worldwide, performing at top nightclubs and festivals, I'm looking forward to working together to introduce Lyre's onto menus at venues globally. This will allow people to have better-for-you options when they are out watching their favourite artists perform and always have the option to feel included."
Regarding the partnership, Guetta notes,
"There's always that 'cheers' moment at events. Many people think it's bad luck to cheers with water, but Lyre's is a non-alcoholic alternative that allows me to enjoy the moment with a quality drink without consuming alcohol.
"I am super happy to announce my partnership with Lyre's. We are the number one non-alcoholic spirit brand. You can be at a party, you can be cool, you can be social. Cheers to you, to happiness, to the party ... without alcohol but with Lyre's."
Founded in 2019 by entrepreneurs Mark Livings and Carl Hartmann Lyre's offers a range that pays homage to the world's most classic and time-tested spirits and is proud to give consumers the opportunity to enjoy their favourite cocktails with low and no- ABV alternatives. Lyre's portfolio of premium non-alcoholic spirits can craft 90% of the world's best-selling cocktails.
Taking their brand into the next generation of non-alcoholic beverages, the Lyre's range of 18 vegan, non-alcoholic spirits includes liquids like Gin*, Vermouth*, Triple Sec*, Tequila, Bourbon*, Whisky, Rum*, and even ready-to-drink Negroni, Margarita, and Old Fashioned.
In addition, they offer four ready-to-drink mixed cocktails, Classico premix*, Dark 'n Spicy*, G&T* and Amalfi Spritz*; and Classico*, a non-alcoholic sparkling wine with a light tart flavour and notes of fresh peach, pear, and granny smith.
About David Guetta
DJ. Producer. Artist. David Guetta is a musical trailblazer and an international icon!
Currently the #4 most streamed artist on Spotify globally and with 2x Grammys awards, 11x Grammy nominations, 7x UK number 1 singles, over 40 billion global streams, 50 million records sold worldwide, and over 70 million monthly Spotify listeners to his name.
He has been voted the world's best DJ in the DJ Mag' Top 100' three times and won the accolade for best electronic artist at the MTV Europe Music Awards. He won 'Best Electronic Act' at the 2023 MTV EMAs, two awards at the LOS40 Music Awards, two awards at MTV EMA's, the 'Dance Act of the Year' award at the iHeartRadio Music Awards and 'DJ of the Year' award at the NRJ Music Awards, and was additionally named #1 Producer by 1001Tracklists, as well as this year he won 'Producer of the Year' award by the BRITs in recognition of his production successes.
*As an affiliate partner, Low No Drinker may earn from qualifying purchases.